The computer sector has long been the top consumption market for ICs, and a strong indication of overall semiconductor market health. The recession severely damaged new IT purchases for both consumers and businesses. The recently emerged category of smartbooks, internet ready devices with fewer functions in a portable small form factor, did help prop up sales somewhat, but total revenue remained weak. Despite slowing considerably in 2009, this market is projected to grow 29 percent in 2010, constituting a 32 percent share of the total $277.5 billion semiconductor market value. This will happen as the replacement cycle for new PCs picks up as both consumer and enterprise spending returns. There are many analog ICs used in computer applications. Examples of products in this space include display ICs, power management for internal processors and subsystems, battery management for laptops, motor control for disk drives and other electromechanical functions, interface, and other special purpose products used in a typical bill of materials for computer applications. In 2010 Databeans projects that the total worldwide computer analog segment will reach $7.1 billion. The special purpose analog in the computer space consists of analog and mixed-signal products designed specifically for mass storage and the peripherals market. The majority of this revenue is generated from motor control ICs such as servo drivers, pre-amps, stepper, and spindle motors that spin hard disk drives inside PC storage devices. The peripheral products served by computer analog include motor control and drivers so to feed paper through printers or move the contact image sensors along flat bed scanners. In 2010 this segment is expected to grow 35 percent from 2009 sales to $3.7 billion. Over the next five years revenue and shipments will experience moderate average annual growth of 8 percent and 10 percent respectively. For the remainder of this report, special purpose computer analog will simply be called "computer analog."

Figure 1: Worldwide Semiconductor Revenue Forecast
Figure 2: 2010 Worldwide Semiconductor Revenue Share by Market Segment
Figure 3: Worldwide Computer Semiconductor Revenue Forecast by Product
Figure 4: 2010 Worldwide Computer Semiconductor Revenue Share by Product
Figure 5: Worldwide Computer Analog Revenue Forecast
Figure 6: 2010 Worldwide Computer Analog Revenue Share by Product
Figure 7: Worldwide Special Purpose Computer Analog Market Forecast (Revenue, Units, and ASP)
Figure 8: Worldwide Special Purpose Computer Analog Revenue Forecast by Region
Figure 9: 2010 and 2015 Worldwide Special Purpose Computer Analog Revenue Share by Region
Figure 10: Worldwide Special Purpose Mass Storage Analog Revenue Forecast by Region
Figure 11: Worldwide Special Purpose Other Computer Analog Revenue Forecast by Region
Figure 12: Americas Special Purpose Computer Analog Revenue Forecast
Figure 13: Europe Special Purpose Computer Analog Revenue Forecast
Figure 14: Japan Special Purpose Computer Analog Revenue Forecast
Figure 15: Asia Pacific Special Purpose Computer Analog Revenue Forecast
Figure 16: Worldwide Special Purpose Computer Analog Revenue Forecast by Market Segment
Figure 17: Worldwide Special Purpose Computer Analog Revenue Forecast by Computer Application
Figure 18: Worldwide Special Purpose Computer Analog Revenue Forecast - Desktop
Figure 19: Worldwide Special Purpose Computer Analog Revenue Forecast - Notebooks
Figure 20: Worldwide Special Purpose Computer Analog Revenue Forecast - Servers
Figure 21: Worldwide Special Purpose Computer Analog Revenue Forecast - Printers
Figure 22: Worldwide Special Purpose Computer Analog Revenue Forecast – External Storage
Figure 23: Worldwide Special Purpose Computer Analog Revenue Forecast – Enterprise Storage
Figure 24: Worldwide Special Purpose Computer Analog Revenue Forecast – Consumer Applications
Figure 25: Worldwide Special Purpose Computer Analog Revenue Forecast – Communications Applications
Figure 26: Worldwide Special Purpose Mass Storage Analog Market Forecast (Revenue, Units, and ASP)
Figure 27: Worldwide Special Purpose Other Computer Market Forecast (Revenue, Units, and ASP)
Figure 28: 2009 Worldwide Special Purpose Computer Analog Revenue Share by Supplier

Table 1: Worldwide Semiconductor Revenue Forecast by Market Segment
Table 2: Worldwide Computer Semiconductor Revenue Forecast by Product
Table 3: Worldwide Computer Analog Revenue Forecast by Product
Table 4: Worldwide Special Purpose Computer Analog Market Forecast (Revenue, Units, and ASP)
Table 5: Worldwide Special Purpose Computer Analog Revenue Forecast by Region
Table 6: Worldwide Special Purpose Computer Analog Shipment Forecast by Region
Table 7: Worldwide Special Purpose Mass Storage Analog Revenue Forecast by Region
Table 8: Worldwide Special Purpose Mass Storage Analog Shipment Forecast by Region
Table 9: Worldwide Special Purpose Other Computer Analog Revenue Forecast by Region
Table 10: Worldwide Special Purpose Other Computer Analog Shipment Forecast by Region
Table 11: Worldwide Special Purpose Computer Analog Revenue Forecast by Market Segment
Table 12: Worldwide Special Purpose Computer Analog Revenue Forecast by Computer Application
Table 13: Worldwide Computer Electronics Revenue Forecast by Application
Table 14: Worldwide Computer Electronics Shipment Forecast by Application
Table 15: Worldwide Special Purpose Mass Storage Analog Market Forecast (Revenue, Units, and ASP)
Table 16: Worldwide Special Purpose Other Computer Market Forecast (Revenue, Units, and ASP)
Table 17: 2009 and 2008 Worldwide Special Purpose Computer Analog Revenue Share by Supplier
Table 18: 2009 and 2008 Americas Special Purpose Computer Analog Revenue Share by Supplier
Table 19: 2009 and 2008 Europe Special Purpose Computer Analog Revenue Share by Supplier
Table 20: 2009 and 2008 Japan Special Purpose Computer Analog Revenue Share by Supplier
Table 21: 2009 and 2008 Asia Pacific Special Purpose Computer Analog Revenue Share by Supplier